The global interactive fitness industry was already expected to grow by $5.44 billion between 2020 and 2024, even before the coronavirus pandemic closed many businesses (including gyms) and forced millions of Americans to work from home — if they have been lucky enough to keep their jobs. Online orders for fitness equipment such as kettlebells, dumbbells and treadmills saw a 55% boost in the week spanning March 11–15 compared to the 10 days before, according to Adobe Analytics’ new Digital Economy Index released on Tuesday. March downloads of the Peloton app — which offers yoga and body strength classes if you don’t have the $2,000-plus stationary bike — are five times higher than February’s, according to data from Sensor Tower. Read More...
The global interactive fitness industry was already expected to grow by $5.44 billion between 2020 and 2024, even before the coronavirus pandemic closed many businesses (including gyms) and forced millions of Americans to work from home — if they have been lucky enough to keep their jobs. Online orders for fitness equipment such as kettlebells, dumbbells and treadmills saw a 55% boost in the week spanning March 11–15 compared to the 10 days before, according to Adobe Analytics’ new Digital Economy Index released on Tuesday. March downloads of the Peloton app — which offers yoga and body strength classes if you don’t have the $2,000-plus stationary bike — are five times higher than February’s, according to data from Sensor Tower.
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