Alphabet’s decision to pay $2.1bn for Fitbit looks even more peculiar in the wake of the fitness tracker company’s third-quarter results. At least the stakes in this deal are relatively low for Alphabet. Fitbit may cost the company more than YouTube did but that deal was 13 years ago — a time when Google’s enterprise value was one-ninth the $785bn that parent company Alphabet’s is now. Read More...
Alphabet’s decision to pay $2.1bn for Fitbit looks even more peculiar in the wake of the fitness tracker company’s third-quarter results. At least the stakes in this deal are relatively low for Alphabet. Fitbit may cost the company more than YouTube did but that deal was 13 years ago — a time when Google’s enterprise value was one-ninth the $785bn that parent company Alphabet’s is now.
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