Fitbit's (NYSE: FIT) most popular smartwatch to date has been the Versa, thanks in large part to a relatively affordable price tag. The wearable gadget maker has just unveiled its lineup heading into the holiday shopping season, which includes a new smartwatch that will try once again attempt to challenge Apple (NASDAQ: AAPL) directly. The Sense may borrow from the Versa's overall aesthetic, but Fitbit is packing in more features to justify the higher $330 price tag. Read More...
Fitbit Takes Another Direct Shot at Apple Watch
Fitbit’s (NYSE: FIT) most popular smartwatch to date has been the Versa, thanks in large part to a relatively affordable price tag. The wearable gadget maker has just unveiled its lineup heading into the holiday shopping season, which includes a new smartwatch that will try once again attempt to challenge Apple (NASDAQ: AAPL) directly. The Sense may borrow from the Versa’s overall aesthetic, but Fitbit is packing in more features to justify the higher $330 price tag.
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