DEALS & DEAL MAKERS The Federal Trade Commission Thursday sued Microsoft Corp. to block its planned $75 billion acquisition of Activision Blizzard taking one of its biggest shots under the Biden administration at halting a merger of technology giants. Read More...
Reuters
Disney+ streaming service launches with major advertisers
The ad-supported version of the Disney+ service launched Thursday, attracting major advertisers from different sectors, bringing in new revenue as Walt Disney Co strives to push its streaming business into profitability. Disney Advertising President Rita Ferro said more than 100 brands, from Mattel Inc to Marriott Hotels & Resorts, are participating in the launch, which Disney has been promoting to marketers and ad buyers since its May. Investor unhappiness about deepening losses hammered the company’s stock and helped set the stage for the ouster last month of Chief Executive Bob Chapek, and return of longtime Disney leader, Bob Iger.
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