“Life’s like a box of chocolates – you never know what you’re gonna get” said Forrest Gump in the Oscar winning movie, but food giant Nestlé (TICKER:NESN.EB)could be about to change that.
Chocolate lovers may soon be able to pick their favorite flavours from a box of chocolates, and eliminate the ones they don’t like, fixing an age old problem for sweet-toothed customers.
The firm behind KitKat, Nespresso and Haagen-Dazs is seeking to personalize more of its products.
While Nestlé chief executive Mark Schneider was reluctant to reveal which products will be personalized next he said in an interview with MarketWatch: “I think confectionery overall may be one in the future.
“Think about the proverbial box of chocolates, where you always find a few chocolates that are left, and imagine you buy a box of chocolates where there is a number of varieties in there, but all of them pretty much right up your alley.
“So when it comes to ordering all of that, and when it comes to fulfillment technologies that really create that, there is lots of opportunity.”
The Swiss food group owns Britain’s Quality Street brand, a box of chocolates containing an assortment of different flavors.
When asked whether this could mean the end of box of chocolates containing flavors you don’t like he said: “We have not speculated specifically about which product comes next.
“It can be applied to a whole lot of our categories, but the important thing . . . is we have no specific announcement now what is next and when.”
He went on to agree that ending up with flavors you don’t like is an age old problem, enthusing: “It goes right back to Forrest Gump, and life is like a box of chocolates, you never know what you get.” Read into that what you will.
Nestlé, which also owns Purina pet food, already personalizes dog food. It bought a majority stake in Tails.com last year, a website for pet owners that enables users to order bespoke food for cats and dogs based on age, breed, and health conditions.
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