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GOOG or GOOGL: Which Stock Do You Buy? (GOOG, GOOGL)

There are two ticker symbols for Alphabet Inc. on the NASDAQ stock exchange: GOOG and GOOGL. The short answer is a stock split, but a longer answer is an attempt by the co-founders of Google, Sergey Brin and Larry Page, along with company chairman Eric Schmidt, to retain as much control of the company as possible. The two tickers represent two different share classes: A (GOOGL) and C (GOOG). Read More...

GOOG or GOOGL: Which Stock Do You Buy? (GOOG, GOOGL)

There are two ticker symbols for Alphabet Inc. on the NASDAQ stock exchange: GOOG and GOOGL. The short answer is a stock split, but a longer answer is an attempt by the co-founders of Google, Sergey Brin and Larry Page, along with company chairman Eric Schmidt, to retain as much control of the company as possible. The two tickers represent two different share classes: A (GOOGL) and C (GOOG).

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