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Google and the problem with microtargeting

When Google holds up Old Media as a model for what it wants to achieve with one of its own services, you know the world has turned upside down. The ability to put the right message in front of the right person at the right time has been one of the great promises of digital networks. To protect the integrity of elections, however, Google said it would no longer make it possible to direct adverts to people based on their past voting record or demonstrated political leanings. Read More...

When Google holds up Old Media as a model for what it wants to achieve with one of its own services, you know the world has turned upside down. The ability to put the right message in front of the right person at the right time has been one of the great promises of digital networks. To protect the integrity of elections, however, Google said it would no longer make it possible to direct adverts to people based on their past voting record or demonstrated political leanings.

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