Google is strengthening privacy protections for Android users who want to make it harder for advertisers to track them when they move between apps, as the company tries to counter Apple’s image as a better steward of personal data. In changes that will come as a fresh blow to the near $400bn-a-year digital advertising industry, Google will introduce extra safeguards for Android users that opt out of sharing their “Advertising ID” — a device identifier that allows marketers to track them as they switch from app to app. Read More...
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Apple’s App Store facilitated $643 billion in commerce, up 24% from last year
In its antitrust trial with Epic Games, which has just adjourned, Apple argued it doesn’t evaluate its App Store profit and loss as a standalone business. The company has now released an updated version of a study performed by the economists at the Analysis Group, which claims the App Store ecosystem facilitated $643 billion in billings and sales in 2020, up 24% from the $519 billion seen the year prior. The new report focuses on the pandemic impacts to apps and the small business developers the App Store serves, among other things. It also noted that about 90% of the billings and sales facilitated by the App Store actually took place outside its walls, meaning Apple took no commission on those purchases.
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