Google has said that political advertisers will no longer be able to narrowly target users through their characteristics such as interests or email addresses, in a shake-up to its policies just weeks before the UK’s general election. Alphabet’s search platform said in a blog post on Wednesday that political advertisers will now only be able to target audiences by age, gender and general location at the postcode level. Google said it would introduce the rules in the UK within a week, ahead of the country’s general election on December 12. Read More...
Google has said that political advertisers will no longer be able to narrowly target users through their characteristics such as interests or email addresses, in a shake-up to its policies just weeks before the UK’s general election. Alphabet’s search platform said in a blog post on Wednesday that political advertisers will now only be able to target audiences by age, gender and general location at the postcode level. Google said it would introduce the rules in the UK within a week, ahead of the country’s general election on December 12.
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