Google is making it harder for political advertisers to target specific types of people. The company said that as of January, advertisers will only be able to target U.S. political ads based on broad categories such as gender, age and postal code. Currently, ads can be tailored for more specific groups — for instance, using information gleaned from public voter logs, such as political affiliation. Read More...
Google to limit targeting of political ads
Google is making it harder for political advertisers to target specific types of people. The company said that as of January, advertisers will only be able to target U.S. political ads based on broad categories such as gender, age and postal code. Currently, ads can be tailored for more specific groups — for instance, using information gleaned from public voter logs, such as political affiliation.
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