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Google uses AI to boost search engine ranking efficiency

Google is in the midst of what it described as the biggest change to its ranking algorithm for at least five years, and one of the biggest ever, as it pushes artificial intelligence deeper into its search engine. The change, which involves a new language analysis technique to try to understand users’ queries better, is set to affect its response to one in 10 searches, according to Pandu Nayak, vice-president of search. The update marks the first application of a piece of research on natural language processing from last year that has drawn considerable attention in AI circles. Read More...

Google is in the midst of what it described as the biggest change to its ranking algorithm for at least five years, and one of the biggest ever, as it pushes artificial intelligence deeper into its search engine. The change, which involves a new language analysis technique to try to understand users’ queries better, is set to affect its response to one in 10 searches, according to Pandu Nayak, vice-president of search. The update marks the first application of a piece of research on natural language processing from last year that has drawn considerable attention in AI circles.

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