Analysts at eMarketer predict that Alphabet Inc.'s Google will see its U.S. advertising revenue contract this year, which will shrink its share of the U.S. digital ad market. The analysts expect that the company's U.S. digital ad revenues will drop to $39.58 billion from $41.8 billion in 2020, giving Google 29.4% of the online U.S. advertising market. The company had an estimated 31.6% share in 2019, the analysts said. They still see room for growth from Facebook Inc. and Amazon.com Inc., projecting that Facebook's U.S. digital ad revenue will climb to $31.43 billion from $29.95 billion while Amazon's will increase to $12.75 billion from $10.32 billion. That would leave Facebook with an estimated 23.4% share of the market, up from 22.7% in 2019, and leave Amazon with an estimated 9.5% share, up from 7.8%. Alphabet shares have added 35% over the past three months, while Facebook's have risen 60% and Amazon's have climbed 46%. The S&P 500 is up 35% in that time. Read More...
Analysts at eMarketer predict that Alphabet Inc.’s Google will see its U.S. advertising revenue contract this year, which will shrink its share of the U.S. digital ad market. The analysts expect that the company’s U.S. digital ad revenues will drop to $39.58 billion from $41.8 billion in 2020, giving Google 29.4% of the online U.S. advertising market. The company had an estimated 31.6% share in 2019, the analysts said. They still see room for growth from Facebook Inc. and Amazon.com Inc., projecting that Facebook’s U.S. digital ad revenue will climb to $31.43 billion from $29.95 billion while Amazon’s will increase to $12.75 billion from $10.32 billion. That would leave Facebook with an estimated 23.4% share of the market, up from 22.7% in 2019, and leave Amazon with an estimated 9.5% share, up from 7.8%. Alphabet shares have added 35% over the past three months, while Facebook’s have risen 60% and Amazon’s have climbed 46%. The S&P 500 is up 35% in that time.
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