HanesBrands has signed a multiyear agreement to sell its C9 Champion athletic wear exclusively through Amazon Fashion two months after Target said it would replace the Hanes line in its stores with in-house brand All in Motion. The deal with Amazon (Nasdaq: AMZN) means the value-priced line of Champion men’s, women’s and children’s activewear will be available globally for the first time, the company said in a statement. Both the mainline Champion collection and C9 Champion will have branded storefronts on Amazon Fashion. Read More...
Hanes makes exclusive deal with Amazon to sell C9 Champion athletic wear
HanesBrands has signed a multiyear agreement to sell its C9 Champion athletic wear exclusively through Amazon Fashion two months after Target said it would replace the Hanes line in its stores with in-house brand All in Motion. The deal with Amazon (Nasdaq: AMZN) means the value-priced line of Champion men’s, women’s and children’s activewear will be available globally for the first time, the company said in a statement. Both the mainline Champion collection and C9 Champion will have branded storefronts on Amazon Fashion.
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