Deciding to profit from his online popularity, the 29-year-old has since become a fully-fledged Instagram influencer, with more than 830,000 followers. Over the past 18 months, brands from insurance groups to ice cream sellers have paid him — typically several thousands of dollars per post — to promote their products. After explosive growth, the $8bn influencer marketing business may for the first time be showing signs of strain. Read More...
Deciding to profit from his online popularity, the 29-year-old has since become a fully-fledged Instagram influencer, with more than 830,000 followers. Over the past 18 months, brands from insurance groups to ice cream sellers have paid him — typically several thousands of dollars per post — to promote their products. After explosive growth, the $8bn influencer marketing business may for the first time be showing signs of strain.
Add Comment