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Hey Siri. Why did Apple pay $200m for an AI start-up?

Apple has paid almost $200m for an AI start up that specialises in bringing intelligence to “smart” devices, in one of the largest in a spate of acquisitions by the iPhone maker to make up for lost ground in a key technology. The company’s offer for Seattle-based Xnor beat out approaches from other big groups including Microsoft, Amazon and Intel, according to two people familiar with the purchase. Running machine learning on-device, rather than in the cloud, has become one of the most important technology frontiers in the spread of AI. Read More...

Apple has paid almost $200m for an AI start up that specialises in bringing intelligence to “smart” devices, in one of the largest in a spate of acquisitions by the iPhone maker to make up for lost ground in a key technology. The company’s offer for Seattle-based Xnor beat out approaches from other big groups including Microsoft, Amazon and Intel, according to two people familiar with the purchase. Running machine learning on-device, rather than in the cloud, has become one of the most important technology frontiers in the spread of AI.

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