Netflix’s new advertisement-supported service will launch on Thursday without the full range of programmes found on its premium platform, as studios negotiate with the streaming service for higher revenues for the rights to their shows. The new service is rolling out in 12 markets this week, only seven months after Netflix shocked investors by reversing its longstanding opposition to launching an ad-supported tier. Selling ads is one way Netflix executives plan to generate new sources of revenue. Read More...
Netflix’s new advertisement-supported service will launch on Thursday without the full range of programmes found on its premium platform, as studios negotiate with the streaming service for higher revenues for the rights to their shows. The new service is rolling out in 12 markets this week, only seven months after Netflix shocked investors by reversing its longstanding opposition to launching an ad-supported tier. Selling ads is one way Netflix executives plan to generate new sources of revenue.
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