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Motley Fool
Why Amazon.com Stock Just Popped
As of 11:45 a.m. ET, Amazon shares are up 2.1%. Amazon describes the program as a “direct-to-consumer offering for merchants’ own online stores,” whereby these other merchants maintain virtual stores on Amazon’s own website. This makes Amazon.com a sort of platform for the hawking of other retailers’ wares, while backing up those sales with Amazon’s own sales and delivery infrastructure.
