In 2014, Amazon acknowledged that the Amazon Fire phone, its proprietary smartphone, was an utter disaster. How much to risk, how to keep bets small and how to establish a process for innovation are the underlying areas to probe to build your innovation system. When we look back at Amazon’s (AMZN) biggest innovations, many are just commonplace capabilities that many companies have now adopted. Read More...
How Amazon succeeds by learning from failure
In 2014, Amazon acknowledged that the Amazon Fire phone, its proprietary smartphone, was an utter disaster. How much to risk, how to keep bets small and how to establish a process for innovation are the underlying areas to probe to build your innovation system. When we look back at Amazon’s (AMZN) biggest innovations, many are just commonplace capabilities that many companies have now adopted.
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