When Salesforce.com (NYSE: CRM) went public in 2004, its software as a service (SaaS) model was revolutionary because it used a subscription-based method to sell customer relation management (CRM) software, a relatively new development at the time. The cost and complexity of such software was typically beyond the means of small- and medium-sized businesses, but Salesforce's software brought it within reach of everyone. Here we are 17 years later, and Salesforce.com is now the undisputed industry leader, accounting for almost $1 of every $5 spent globally on CRM. Read More...
When Salesforce.com (NYSE: CRM) went public in 2004, its software as a service (SaaS) model was revolutionary because it used a subscription-based method to sell customer relation management (CRM) software, a relatively new development at the time. The cost and complexity of such software was typically beyond the means of small- and medium-sized businesses, but Salesforce’s software brought it within reach of everyone. Here we are 17 years later, and Salesforce.com is now the undisputed industry leader, accounting for almost $1 of every $5 spent globally on CRM.
Add Comment