Impossible Foods said Tuesday that its flagship Impossible Burger product will be available at 1,700 Kroger Co. starting today. In addition to the namesake Kroger stores, Impossible Burger will be available at Fred Meyer, King Soopers, Ralphs, Smith's and other Kroger chains. "Plant-based food remains one of the fastest-growing categories at Kroger," said Joe Grieshaber, the grocer's senior vice president of merchandising. In recent weeks, Impossible Foods announced that its product would be available at an additional 777 locations across California, Nevada and the Chicago area. Impossible Foods is also making its new cookbook, Impossible: The Cookbook, available for pre-sale today. The book will be available on Amazon.com Inc. The book will be available June 16, according to the Amazon site. Read More...
Impossible Foods said Tuesday that its flagship Impossible Burger product will be available at 1,700 Kroger Co. starting today. In addition to the namesake Kroger stores, Impossible Burger will be available at Fred Meyer, King Soopers, Ralphs, Smith’s and other Kroger chains. “Plant-based food remains one of the fastest-growing categories at Kroger,” said Joe Grieshaber, the grocer’s senior vice president of merchandising. In recent weeks, Impossible Foods announced that its product would be available at an additional 777 locations across California, Nevada and the Chicago area. Impossible Foods is also making its new cookbook, Impossible: The Cookbook, available for pre-sale today. The book will be available on Amazon.com Inc. The book will be available June 16, according to the Amazon site.
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