TechCrunch
Google ads to get more transparent by offering access to advertiser’s recent history
Google today announced a change to its online ads, which will now display new disclosures that allow web searchers to see not just who the advertiser is and why the ad was served to you, but also what other ads the advertiser has run with Google, starting with the most recent. The changes are a part of Google’s broader revamp of its ads business in the face of increased regulatory scrutiny and a broader shift across the tech industry to technologies that promote transparency and consumer privacy. In this case, Google is building on last year’s launch of its advertiser identity verification program, which requires advertisers to disclose their personal information — including documents that prove they are who they say they are and those that confirm which country they operate from — as well as details about what they’re selling.
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