Amazon.com Inc. might host Prime Day, but other big retailers are also reaping the benefits, according to data from Adobe Analytics. Large retailers, classified as those with $1 billion-plus in annual revenue, experienced a 72% increase in online sales versus an average Tuesday. There was a 64% spike in sales versus an average Monday on the first day of the Prime event, up from 54% last year. Read More...
It’s Amazon’s Prime Day but other big retailers also benefit
Amazon.com Inc. might host Prime Day, but other big retailers are also reaping the benefits, according to data from Adobe Analytics. Large retailers, classified as those with $1 billion-plus in annual revenue, experienced a 72% increase in online sales versus an average Tuesday. There was a 64% spike in sales versus an average Monday on the first day of the Prime event, up from 54% last year.
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