If Google is truly concerned not to “support mass surveillance or violate human rights” — in particular our right to privacy — it needs to fundamentally change its relationship with our data. This must begin by scaling back its advertising-driven business model, pursuant to which Google tracks us across the web and sells our data in return for targeted, behavioural advertising. This includes moving away from data collection based on user consent, and placing a stronger burden of proof on companies such as Google to demonstrate that they have a legitimate interest in the collection and processing of our data. Read More...
If Google is truly concerned not to “support mass surveillance or violate human rights” — in particular our right to privacy — it needs to fundamentally change its relationship with our data. This must begin by scaling back its advertising-driven business model, pursuant to which Google tracks us across the web and sells our data in return for targeted, behavioural advertising. This includes moving away from data collection based on user consent, and placing a stronger burden of proof on companies such as Google to demonstrate that they have a legitimate interest in the collection and processing of our data.
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