The primary trend depicted on the chart accompanying the report is the growth in Amazon’s advertising revenue, but paradoxically, this growth is an illusion. In reality, the vast majority of Amazon’s advertising revenue comes from advertising by sellers on its marketplace, with the redistribution of traffic between them. It is legally documented as advertising, but in fact, it is simply good old-fashioned commission for using the platform. Read More...
The primary trend depicted on the chart accompanying the report is the growth in Amazon’s advertising revenue, but paradoxically, this growth is an illusion. In reality, the vast majority of Amazon’s advertising revenue comes from advertising by sellers on its marketplace, with the redistribution of traffic between them. It is legally documented as advertising, but in fact, it is simply good old-fashioned commission for using the platform.
