Making Most Of Lockdowns, Facebook Gaming Launches Earlier Than Planned

Capitalizing on stay-at-home orders and lockdowns, Facebook Inc. (NASDAQ: FB) accelerated the launch of a dedicated gaming stream app.What Happened Facebook Gaming, a mobile app that allows gamers to watch streams from their favorite gamers, share smartphone screens and leave comments, was launched on Monday.The free app, which was scheduled for launch in June, was released earlier to provide an alternative outlet for 700 million of the 2.5 billion Facebook users already engaged in gaming content, according to The New York Times.Facebook Gaming will compete with apps and services such as Amazon Inc.'s (NASDAQ: AMZN) Twitch, Microsoft Corporation's (NASDAQ: MSFT) Mixer and Alphabet Inc.'s (NASDAQ: GOOGL) (NASDAQ: GOOG) YouTube.See Also: With Live Sports On Hold, Esports Continue Stepping Up To The PlateWhy It Matters "We're seeing a big rise in gaming during [the] quarantine," said Fidji Simo, Head of Facebook App. According to the Times, the gaming business is booming and is currently valued at $160 billion.The app is already available on Google's Play store and will be available on Apple's App Store after the company grants its approval.Facebook has had some success in attracting streamers to its gaming platform, according to Esports Observer. It offered exclusive contracts to Jeremy "Disguised Toast" Wang, a top streamer of Activision Blizzard Inc.'s (NASDAQ: ATVI) Hearthstone, and former world no. 1 professional player of Nintendo Co., Ltd's (OTC: NTDOY) Super Smash Bros, Gonzalo "ZeRo" Barrios. Both streamers were formerly on Twitch.The social media giant has also signed a streaming deal with former UFC fighter Ronda Rousey.What Else Is There Spurred by a 100% increase in audio and video calling, this month Facebook also launched a desktop app for Messenger on both iOS and Windows platforms.Facebook shares closed the regular session 0.56% lower at $178.24.See more from Benzinga * Google Gets Federal Approval To Operate Under Sea Cable Between US and Taiwan To Boost Network Capacity * Google G Suite Shows Uptick In Business Users As Meet Use Explodes * Facebook Plans To Hire 10,000 Employees By The End Of The Year(C) 2020 Benzinga.com. Benzinga does not provide investment advice. All rights reserved. Read More...

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Capitalizing on stay-at-home orders and lockdowns, Facebook Inc. (NASDAQ: FB) accelerated the launch of a dedicated gaming stream app.” data-reactid=”19″>Capitalizing on stay-at-home orders and lockdowns, Facebook Inc. (NASDAQ: FB) accelerated the launch of a dedicated gaming stream app.

What Happened

Facebook Gaming, a mobile app that allows gamers to watch streams from their favorite gamers, share smartphone screens and leave comments, was launched on Monday.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="The free app, which was scheduled for launch in June, was released earlier to provide an alternative outlet for 700 million of the 2.5 billion Facebook users already engaged in gaming content, according to The New York Times.” data-reactid=”22″>The free app, which was scheduled for launch in June, was released earlier to provide an alternative outlet for 700 million of the 2.5 billion Facebook users already engaged in gaming content, according to The New York Times.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Facebook Gaming will compete with apps and services such as Amazon Inc.’s (NASDAQ: AMZN) Twitch, Microsoft Corporation’s (NASDAQ: MSFT) Mixer and Alphabet Inc.’s (NASDAQ: GOOGL) (NASDAQ: GOOG) YouTube.” data-reactid=”23″>Facebook Gaming will compete with apps and services such as Amazon Inc.’s (NASDAQ: AMZN) Twitch, Microsoft Corporation’s (NASDAQ: MSFT) Mixer and Alphabet Inc.’s (NASDAQ: GOOGL) (NASDAQ: GOOG) YouTube.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="See Also: With Live Sports On Hold, Esports Continue Stepping Up To The Plate” data-reactid=”24″>See Also: With Live Sports On Hold, Esports Continue Stepping Up To The Plate

Why It Matters

“We’re seeing a big rise in gaming during [the] quarantine,” said Fidji Simo, Head of Facebook App. According to the Times, the gaming business is booming and is currently valued at $160 billion.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="The app is already available on Google’s Play store and will be available on Apple’s App Store after the company grants its approval.” data-reactid=”27″>The app is already available on Google’s Play store and will be available on Apple’s App Store after the company grants its approval.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Facebook has had some success in attracting streamers to its gaming platform, according to Esports Observer. It offered exclusive contracts to Jeremy “Disguised Toast” Wang, a top streamer of Activision Blizzard Inc.’s (NASDAQ: ATVI) Hearthstone, and former world no. 1  professional player of Nintendo Co., Ltd’s (OTC: NTDOY) Super Smash Bros, Gonzalo “ZeRo” Barrios. Both streamers were formerly on Twitch.” data-reactid=”28″>Facebook has had some success in attracting streamers to its gaming platform, according to Esports Observer. It offered exclusive contracts to Jeremy “Disguised Toast” Wang, a top streamer of Activision Blizzard Inc.’s (NASDAQ: ATVI) Hearthstone, and former world no. 1 professional player of Nintendo Co., Ltd’s (OTC: NTDOY) Super Smash Bros, Gonzalo “ZeRo” Barrios. Both streamers were formerly on Twitch.

The social media giant has also signed a streaming deal with former UFC fighter Ronda Rousey.

What Else Is There

Spurred by a 100% increase in audio and video calling, this month Facebook also launched a desktop app for Messenger on both iOS and Windows platforms.

Facebook shares closed the regular session 0.56% lower at $178.24.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="See more from Benzinga” data-reactid=”33″>See more from Benzinga

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="© 2020 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.” data-reactid=”38″>© 2020 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.