Microsoft seems to be trying to set aside some business rivalries if it believes that working with a rival could help it achieve its bigger-picture goal. In the videogame market, for instance, Microsoft and Sony compete for gaming console customers, but Microsoft looks willing to work with Sony if doing so will allow it to capture a larger share of the videogame market. Read More...
Making Sense of Microsoft’s Pacts with Sony, Oracle, and Apple
Microsoft seems to be trying to set aside some business rivalries if it believes that working with a rival could help it achieve its bigger-picture goal. In the videogame market, for instance, Microsoft and Sony compete for gaming console customers, but Microsoft looks willing to work with Sony if doing so will allow it to capture a larger share of the videogame market.
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