In a first for the high-minded management consultancy, McKinsey is opening a retail store and flogging underwear, make-up and jewellery to customers in a Midwest shopping mall. In the background, McKinsey will be crunching data on shopper behaviour. Praveen Adhi, a McKinsey partner, said retail executives were “constantly inundated with pitches, and can struggle to figure out how to get value from all the different technologies out there”. Read More...
In a first for the high-minded management consultancy, McKinsey is opening a retail store and flogging underwear, make-up and jewellery to customers in a Midwest shopping mall. In the background, McKinsey will be crunching data on shopper behaviour. Praveen Adhi, a McKinsey partner, said retail executives were “constantly inundated with pitches, and can struggle to figure out how to get value from all the different technologies out there”.
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