Marketers want to be where consumers are, looking to convince them of the benefits of buying their products or services. A recent forecast from media-buying platform and data operations unit GroupM seems to provide further confirmation of this trend. Two prime examples are Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG), the worldwide leader in search queries, and Meta Platforms (NASDAQ: FB), home to Facebook's family of apps. According to an AdWeek report this month about the GroupM forecast, digital advertising will account for 64.4% of total ad spending in 2021. Read More...
The New York Times
Her Instagram Handle Was ‘Metaverse.’ Last Month, It Vanished.
SYDNEY — In October, Thea-Mai Baumann, an Australian artist and technologist, found herself sitting on prime internet real estate. In 2012, she had started an Instagram account with the handle @metaverse, a name she used in her creative work. On the account, she documented her life in Brisbane, where she studied fine art, and her travels to Shanghai, where she built an augmented reality company called Metaverse Makeovers. She had fewer than 1,000 followers when Facebook, the parent company of In
