Microsoft (NASDAQ: MSFT) was the surprise winner among those vying to manage Netflix's (NASDAQ: NFLX) future advertising business. The SVOD leader had been in talks with companies more associated with digital video advertising like Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google and Comcast's (NASDAQ: CMCSA) NBCUniversal, which operates Freewheel. While the choice of Microsoft has some advantages for Netflix, it could provide a more meaningful boost to Microsoft. Read More...
Microsoft (NASDAQ: MSFT) was the surprise winner among those vying to manage Netflix’s (NASDAQ: NFLX) future advertising business. The SVOD leader had been in talks with companies more associated with digital video advertising like Alphabet’s (NASDAQ: GOOG) (NASDAQ: GOOGL) Google and Comcast’s (NASDAQ: CMCSA) NBCUniversal, which operates Freewheel. While the choice of Microsoft has some advantages for Netflix, it could provide a more meaningful boost to Microsoft.
