Microsoft Removes Twitter From Ad Program; Musk Threatens Suit

(Bloomberg) -- Microsoft Corp. said its social media planning and scheduling tools for advertisers will no longer support Twitter, after the Elon Musk-owned social network started charging for access to its programming interface. Most Read from BloombergAirline Blunder Sells $10,000 Asia-US Business Class Tickets for $300Tesla Slashes Prices of Key Models Again Ahead of EarningsWorthless Degrees Are Creating an Unemployable Generation in IndiaIndia Passes China as World’s Most Populous Nation, U Read More...


Microsoft kicks Twitter in the teeth

Microsoft is dropping Twitter from its advertising platform next week, nearly two months after Twitter announced that it will begin charging a minimum of $42,000 per month to users of its API, which include enterprises and research institutions. With its $2.15 trillion market cap and roughly $100 billion cash on hand at the end of last year, Microsoft obviously has the money to pay Twitter what it wants, so the move appears to be a bit of a statement, even as Microsoft is declining to elaborate further about its decision. Specifically, what it told its customers today is that, “Starting on April 25, 2023, Smart Campaigns with Multi-platform will no longer support Twitter,” and that “Digital Marketing Center (DMC) will no longer support Twitter starting on April 25, 2023.”

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