Apple has the kind of brand authority most companies will never achieve, and it has used that competitive advantage to build a very sticky business. Block (NYSE: SQ) and Axon Enterprise (NASDAQ: AXON) aren't quite the same as Apple, but both have earned brand recognition in their industries while blending hardware, software, and services to create a sticky business model. Read More...
Apple has the kind of brand authority most companies will never achieve, and it has used that competitive advantage to build a very sticky business. Block (NYSE: SQ) and Axon Enterprise (NASDAQ: AXON) aren’t quite the same as Apple, but both have earned brand recognition in their industries while blending hardware, software, and services to create a sticky business model.
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