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South China Morning Post
China’s flagging birth rate, weak consumer spending prompt top online baby-and-mom emporium Mia.com to trim operations
China’s popular online shopping emporium for baby-and-mom merchandise, Mia.com, will close its main app from September 10 amid weak consumer spending and a population crisis in the world’s second-largest economy, where the number of births declined for the fifth consecutive year in 2021. Beijing-based Mia.com, which was valued at more than US$1 billion in 2015, said it was “time to say goodbye” owing to “changes in consumer behaviour”, according to an announcement on its official website on July
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