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EVs Are Cheaper Than Ever. Can Car Buyers Be Won Over?
Electric vehicles were a splurge purchase not long ago. Many electric models have never been cheaper, as automakers splurge on financing deals and cash incentives to sway consumers who might be hesitant to give up their gas guzzlers. In some cases, electric models that once came with a hefty premium are actually cheaper than their combustion-engine equivalents.
The Wall Street Journal•
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