Netflix (NASDAQ:NFLX) has begun using generative AI video tools from startup Runway AI to accelerate production and reduce visual effects costs in original content, Bloomberg reports. According to Bloomberg, the New York-based startup has raised $545 million in funding and was most recently valued at over $3 billion. Runway’s AI Video Tech Draws Netflix, Lionsgate, AMC, and Disney Into Its Orbit Netflix co-CEO Ted Sarandos confirmed that AI is now integrated into its content production workflow,
Netflix And Disney Quietly Use $545M-Backed Runway For AI Video — And It’s Raising Big Questions In Hollywood
July 28, 2025
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