Netflix NFL debut set a new streaming record for the league, with an average audience of more than 24 million people in the U.S. watching each of the two Christmas Day games, according to preliminary Nielsen data. The Kansas City Chiefs’ victory over the Pittsburgh Steelers averaged 24.1 million viewers, while an average of 24.3 million people watched the Baltimore Ravens defeat the Houston Texans, a game that featured a Beyoncé performance at halftime. Most of that audience came from Netflix, though a small percentage of viewers watched the games on local television stations in the markets of the four teams playing or on the league’s NFL+ streaming service. Read More...
Netflix NFL debut set a new streaming record for the league, with an average audience of more than 24 million people in the U.S. watching each of the two Christmas Day games, according to preliminary Nielsen data. The Kansas City Chiefs’ victory over the Pittsburgh Steelers averaged 24.1 million viewers, while an average of 24.3 million people watched the Baltimore Ravens defeat the Houston Texans, a game that featured a Beyoncé performance at halftime. Most of that audience came from Netflix, though a small percentage of viewers watched the games on local television stations in the markets of the four teams playing or on the league’s NFL+ streaming service.
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