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Netflix May Change Its Advertising Approach

After spending its first decade plus loudly proclaiming that it would never stoop to allowing advertising on its platform, last year Netflix decided that, come to think of it, maybe a few ads wouldn't hurt. Netflix shares famously had their worst year ever in 2022, dropping by 60%, making it the fourth-worst performer in the Nasdaq 100 Index. To be fair, Netflix did manage to add 7.66 million paid subscribers during the last quarter, which was more than the 4.57 million Wall Street expected. Read More...

After spending its first decade plus loudly proclaiming that it would never stoop to allowing advertising on its platform, last year Netflix decided that, come to think of it, maybe a few ads wouldn’t hurt. Netflix shares famously had their worst year ever in 2022, dropping by 60%, making it the fourth-worst performer in the Nasdaq 100 Index. To be fair, Netflix did manage to add 7.66 million paid subscribers during the last quarter, which was more than the 4.57 million Wall Street expected.

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