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Netflix partners with GM to put more electric vehicles in shows and movies

Netflix and General Motors announced a partnership on Thursday to put more electric vehicles in movies and TV shows produced by the streaming giant. Read More...

More electric vehicles will be appearing in movies and TV shows on Netflix, as the streaming giant announced a partnership with General Motors on Thursday.

Netflix said it will increase the presence of electric vehicles in its original programming “where relevant.”

Netflix logo

Netflix logo

Netflix logo displayed on a phone screen and Netflix website displayed on a laptop screen are seen in this illustration photo.

“At Netflix, we create shows and films that can influence culture and spark meaningful conversations,” Netflix Chief Marketing Officer Marian Lee said Thursday. “From the TikTok dance trends inspired by Wednesday to thoughtful discussions about climate change with Don’t Look Up, we know that entertainment can drive fandom and inspire connections.”

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The Chevrolet Bolt EUV, GMC HUMMER EV Pickup, and Cadillac LYRIQ are slated to appear over the course of the next year in Love is Blind, Queer Eye and Unstable.

Hummer EV

Hummer EV

A view of the GMC Hummer EV on October 11, 2022, in Los Angeles, California.

Cadillac EV

Cadillac EV

A Cadillac Lyriq 450E is offered for sale at the Zeigler Cadillac of Lincolnwood dealership on January 31, 2023, in Lincolnwood, Illinois.

The companies also teased a commercial during the Super Bowl on Feb. 12 that will present their “commitment to a more sustainable future.”

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The partnership is part of GM’s “Everybody In” campaign, which the automaker launched in 2021 to accelerate the adoption of electric vehicles.

Netflix said it will work with creators to help them “better understand how EVs can complement and enhance their stories.”

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