Netflix said it chose Microsoft to help launch a low-cost, advertising-supported streaming plan, a surprise move that gives a major boost to the tech giant’s growing ad business. Netflix said in April that it was looking to give consumers an ad-supported option to help boost subscription growth and generate a new stream of revenue. In the March quarter the company posted its first loss of subscribers in more than a decade. Read More...
Netflix said it chose Microsoft to help launch a low-cost, advertising-supported streaming plan, a surprise move that gives a major boost to the tech giant’s growing ad business. Netflix said in April that it was looking to give consumers an ad-supported option to help boost subscription growth and generate a new stream of revenue. In the March quarter the company posted its first loss of subscribers in more than a decade.
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