Netflix Inc. shares are up nearly 9% in Monday trading after Baird analyst William Power upgraded the stock to outperform from neutral, writing that the company was likely to be a "key beneficiary" of the COVID-19 outbreak, which has forced the cancellation of live sporting events. "Netflix's view that it continues to take share from linear TV never looked truer," Power wrote. "While not surprising given COVID-19 impacts, our survey results and other checks suggest strong current subscriber trends. Whereas we had previously been concerned with pricing power due to new entrants like Disney , Apple , etc., we believe the narrative could shift towards greater revenue leverage from subscriber upside." Power upped his price target on the stock to $415 from $350 in conjunction with the upgrade. Other stay-at-home stocks, including those of videogame publishers Activision Blizzard Inc. , Electronic Arts Inc. , and Take-Two Interactive Software Inc. as well as streaming pure-play Roku Inc. , are also up sharply in Monday's session. Netflix's stock has lost 4.7% over the past month as the S&P 500 has dropped 31%. Read More...
Netflix Inc. shares are up nearly 9% in Monday trading after Baird analyst William Power upgraded the stock to outperform from neutral, writing that the company was likely to be a “key beneficiary” of the COVID-19 outbreak, which has forced the cancellation of live sporting events. “Netflix’s view that it continues to take share from linear TV never looked truer,” Power wrote. “While not surprising given COVID-19 impacts, our survey results and other checks suggest strong current subscriber trends. Whereas we had previously been concerned with pricing power due to new entrants like Disney , Apple , etc., we believe the narrative could shift towards greater revenue leverage from subscriber upside.” Power upped his price target on the stock to $415 from $350 in conjunction with the upgrade. Other stay-at-home stocks, including those of videogame publishers Activision Blizzard Inc. , Electronic Arts Inc. , and Take-Two Interactive Software Inc. as well as streaming pure-play Roku Inc. , are also up sharply in Monday’s session. Netflix’s stock has lost 4.7% over the past month as the S&P 500 has dropped 31%.
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