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The Wall Street Journal
Twitter Chief Elon Musk Tries to Reassure Advertisers
MIAMI BEACH, Fla.—Twitter Chief Executive Elon Musk made his latest appeal to advertisers on Tuesday, seeking to reassure them that the platform is a hospitable and valuable vehicle for their brands. Many advertisers pulled their ads from Twitter after Mr. Musk’s takeover of the social-media platform was completed in October, either out of concern that Mr. Musk might weaken content moderation, potentially leading to more hate speech on the social-media platform, or because of the uncertainty surrounding the company’s direction under its new leadership. Advertising represented almost 90% of Twitter’s revenue in 2021.
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