Netflix will cement its leadership in streaming: Analyst

With over 40 million subscribers on its ad tier, and a focus from marketers on digital advertising, Netflix (NFLX) may be in a great position to dominate the streaming space this quarter. The streaming platform is set to report earnings results on Thursday, July 18. LightShed Partners partner and media & technology analyst Rich Greenfield joins Catalysts for as part of this week's Media, Streaming, & Investing: What's Next special to give insight into Netflix's potential for advertisers. "I think every investor is going to be interested in what is happening at Netflix on the advertising front, how fast is it growing. They're investing far more aggressively in their own ad technology now. And so I think that's going to be what probably and is that generating more accelerating ARPU [Average Revenue Per User] as you move throughout the year. I think that's going to be a big focus. I mean, overall, Netflix should be in a very strong position heading into the back half of the year." Catch more Yahoo Finance coverage on the media and streaming landscapes as part of this week's Media, Streaming, & Investing: What's Next special. For more expert insight and the latest market action, click here to watch this full episode of Catalysts. This post was written by Nicholas Jacobino Read More...