Netflix ‘s ad-based streaming tier was questioned by a Benchmark analyst following a report that the company was returning dollars to advertisers. On Friday, Matthew Harrigan, who’s been bearish on the stock since mid-year, reiterated his Sell rating. It comes after trade magazine Digiday on Thursday cited “five agency executives” who said that Netflix (ticker: NFLX) is allowing some ad buyers to take money back because the streaming company is falling short of viewership guarantees. Read More...
Netflix ‘s ad-based streaming tier was questioned by a Benchmark analyst following a report that the company was returning dollars to advertisers. On Friday, Matthew Harrigan, who’s been bearish on the stock since mid-year, reiterated his Sell rating. It comes after trade magazine Digiday on Thursday cited “five agency executives” who said that Netflix (ticker: NFLX) is allowing some ad buyers to take money back because the streaming company is falling short of viewership guarantees.
