Nike’s two-year-old partnership with Amazon to sell sneakers and clothes directly on the site is over. The strategy, which offers Nike better margins on its sales and allows it more control of its image, has led Nike to cut back on the number of retailers that carry its shoes and clothing. Mostly they’ve been smaller, independent stores and chains Nike felt weren’t adequately differentiating its products from everything else they carried. Read More...
Nike is ending its two-year fling with Amazon
Nike’s two-year-old partnership with Amazon to sell sneakers and clothes directly on the site is over. The strategy, which offers Nike better margins on its sales and allows it more control of its image, has led Nike to cut back on the number of retailers that carry its shoes and clothing. Mostly they’ve been smaller, independent stores and chains Nike felt weren’t adequately differentiating its products from everything else they carried.
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