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Nike’s social media engagement soars after it takes a stand on the death of George Floyd

June 2, 2020
In terms of social engagement, Nike’s statement on George Floyd has turned out to be its most successful social justice campaign to date, according to Data Analytics firm Thinknum.  Read More...

A demonstrator holds a sign reading “Stop Killing Us” in front of the Ohio Statehouse in Downtown Columbus, Ohio June 1, 2020 to peacefully protest the death of George Floyd. – Local US leaders appealed to citizens to give constructive outlet to their rage over the death of an unarmed black man in Minneapolis, while night-time curfews were imposed in cities including Washington, Los Angeles and Houston. (Photo by SETH HERALD / AFP) (Photo by SETH HERALD/AFP via Getty Images)
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Whether it’s supporting former NFL star and social activist&nbsp;Colin Kaepernick, rethinking the symbolism of the&nbsp;Betsy Ross flag&nbsp;on a sneaker, or its recent “Just don’t do it!” statement condemning the death of George Floyd — Nike continues call the right play on&nbsp;social justice issues.&nbsp;” data-reactid=”23″>Whether it’s supporting former NFL star and social activist Colin Kaepernick, rethinking the symbolism of the Betsy Ross flag on a sneaker, or its recent “Just don’t do it!” statement condemning the death of George Floyd — Nike continues call the right play on social justice issues. 

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="According to data analytics firm&nbsp;Thinknum, Nike’s (NKE) ‘Don’t turn your back on racism’ social media campaign is its most successful social justice effort to date. The firm tracked Nike’s Facebook (FB) mentions, which showed that the brand’s “chatter” on the social network tripled to multiyear highs to the tune of nearly 800,000 people over the weekend.” data-reactid=”24″>According to data analytics firm Thinknum, Nike’s (NKE) ‘Don’t turn your back on racism’ social media campaign is its most successful social justice effort to date. The firm tracked Nike’s Facebook (FB) mentions, which showed that the brand’s “chatter” on the social network tripled to multiyear highs to the tune of nearly 800,000 people over the weekend.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Nike didn’t only respond publicly regarding the murder of George Floyd, but also to its employees. In a recent email to staff obtained by Yahoo Finance, Nike CEO John Donahoe laid out where the brand stands on social justice issues.&nbsp;” data-reactid=”27″>Nike didn’t only respond publicly regarding the murder of George Floyd, but also to its employees. In a recent email to staff obtained by Yahoo Finance, Nike CEO John Donahoe laid out where the brand stands on social justice issues. 

“Let me be as clear as I can: Nike is opposed to bigotry. We are opposed to hatred and inequality in all its forms, indirect and overt. While Nike cannot solve injustice, I believe we have a responsibility to work toward addressing it to the best of our ability.” 

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Reggie Wade is a writer for Yahoo Finance. Follow him on Twitter at&nbsp;@ReggieWade.” data-reactid=”29″>Reggie Wade is a writer for Yahoo Finance. Follow him on Twitter at @ReggieWade.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Read more:” data-reactid=”30″>Read more:

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Follow Yahoo Finance on&nbsp;Twitter,&nbsp;Facebook,&nbsp;Instagram,&nbsp;Flipboard,&nbsp;LinkedIn, and&nbsp;reddit.&nbsp;” data-reactid=”38″>Follow Yahoo Finance on Twitter, Facebook, Instagram, Flipboard, LinkedIn, and reddit. 

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