Nvidia (NVDA, Financials) completed its $700 million purchase of Israeli AI startup Run:ai, a business focused on optimizing artificial intelligence workloads. The purchase is intended to improve Nvidia’s AI-oriented products and increase its capacity to maximize GPU resource consumption in demanding computing scenarios.
The deal coincides with Nvidia’s ongoing leadership in artificial intelligence technologies becoming more solidified. Run:ai is well-known for its own software, which makes virtualization and orchestration of AI workloads possiblea necessary ability for effective GPU allocation. Nvidia wants to include this technology into its DGX Cloud system so that it may provide business users more options for managing artificial intelligence workload.
Early this month, regulatory obstacles were removed when the European Commission decided the merger would not hinder competition in the AI and GPU sectors and gave unqualified clearance for it. The U.S. Department of Justice, looking at Nvidia’s impact in the artificial intelligence sector, also scrutinized the purchase.
As Nvidia keeps extending its portfolio of AI-driven products, its acquisition approach fits with its more general goals to control the AI ecosystem. These include hardware, software, and cloud-based artificial intelligence systems. The financial specifics of how Nvidia intends to integrate Run:ai’s activities into its larger architecture are still unknown.
The purchase is seen as a calculated action to maintain Nvidia’s competitive advantage as demand for artificial intelligence technology rises in several sectors.
This article first appeared on GuruFocus.