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Peloton Doubles Down on Making Incredibly Bad Decisions

At some point, connected fitness company Peloton (NASDAQ: PTON) needs to decide what it wants to be. Is it a luxury fitness equipment company selling to those who don't think twice about dropping thousands of dollars on shiny new products? With CEO Barry McCarthy taking over earlier this year, it seemed like Peloton was moving toward becoming a mainstream brand. Read More...

At some point, connected fitness company Peloton (NASDAQ: PTON) needs to decide what it wants to be. Is it a luxury fitness equipment company selling to those who don’t think twice about dropping thousands of dollars on shiny new products? With CEO Barry McCarthy taking over earlier this year, it seemed like Peloton was moving toward becoming a mainstream brand.

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