Cannabis companies in Canada have long promised “super premium” products, some going as far as predicting demand for $100 grams of the plant. Canadian consumers are heading the other way, however, as Aurora Cannabis Inc. (ACB)(CA:ACB) outlined Thursday in an earnings report that revealed quarterly losses of more than C$1 billion. Aurora focused on high-grade cannabis at its Whistler facility and in specific brands under Chief Executive Terry Booth and former Chief Corporate Officer Cam Battley. Read More...
People want cheap weed, and Aurora Cannabis is paying the price
Cannabis companies in Canada have long promised “super premium” products, some going as far as predicting demand for $100 grams of the plant. Canadian consumers are heading the other way, however, as Aurora Cannabis Inc. (ACB)(CA:ACB) outlined Thursday in an earnings report that revealed quarterly losses of more than C$1 billion. Aurora focused on high-grade cannabis at its Whistler facility and in specific brands under Chief Executive Terry Booth and former Chief Corporate Officer Cam Battley.
Add Comment