Shares of Pinterest Inc. are up 9.8% in Tuesday morning trading after a report from eMarketer said that the service is now the No. 3 social-media platform in the U.S., beating out Snap Inc. . Pinterest had 82.4 million users in 2019, according to eMarketer estimates, compared with 80.2 million for Snap. The report predicts that Pinterest will maintain its edge extending into 2022. Pinterest lagged Snap in terms of eMarketer's user estimates in 2018. The estimates look at users of any age who visit the services once a month. For Pinterest, eMarketer looks at interest users who access their accounts on any devices and for Snapchat it looks at those who visit from the mobile app. Representatives from Pinterest and Snap didn't immediately respond to MarketWatch's request for comment. Pinterest shares have gained 23% over the past month, as the S&P 500 has risen 3.7%. Read More...
Shares of Pinterest Inc. are up 9.8% in Tuesday morning trading after a report from eMarketer said that the service is now the No. 3 social-media platform in the U.S., beating out Snap Inc. . Pinterest had 82.4 million users in 2019, according to eMarketer estimates, compared with 80.2 million for Snap. The report predicts that Pinterest will maintain its edge extending into 2022. Pinterest lagged Snap in terms of eMarketer’s user estimates in 2018. The estimates look at users of any age who visit the services once a month. For Pinterest, eMarketer looks at interest users who access their accounts on any devices and for Snapchat it looks at those who visit from the mobile app. Representatives from Pinterest and Snap didn’t immediately respond to MarketWatch’s request for comment. Pinterest shares have gained 23% over the past month, as the S&P 500 has risen 3.7%.
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