Bet you’ve already bookmarked July 811 for Prime DayAdobe’s (NASDAQ:ADBE) calling it a record-breaker with over $23 billion in U.S. sales on deck, nearly 30% more than last year. And over half that spendaround $12 billionwill happen right from your phone.
Beyond the usual doorbusters, expect personalized deal suggestions through the shopping site itself and handy Buy Now, Pay Later options to keep budgets in check. It’s not just TVs and earbuds flying off the virtual shelveseveryone’s grabbing back-to-school must-haves early this year.
Remember last summer, when Prime Day hit $14.2 billion in U.S. sales and households averaged about $150 in purchases? Indie sellers cleared out millions of items. This time around, look for exclusive Prime member steals on everything from Levi’s (NYSE:LEVI) denim to Samsung (SSNLF) gadgets and Sony (NYSE:SONY) speakers.
And if you’re watching the markets, Prime Day isn’t just for bargain huntersit’s a stock mover. Historically, Amazon (NASDAQ:AMZN) shares tick up about 2% in the week after, then another 4% or so over the next six weeks. If this year’s numbers live up to the hype, your portfolio might get a little lift, too. Happy hunting!
This article first appeared on GuruFocus.
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