After years of resisting the idea of advertising, Netflix (NASDAQ: NFLX) has done an about-face on the strategy. Its ad-based tier, priced at $6.99/month in the U.S., launched in November and is now live in 12 countries. While it's too early to get any data on the performance of the ad-based tier, and the company has said it doesn't expect that offering to be material in the fourth quarter, Netflix co-CEO Reed Hastings made some comments at the New York Times DealBook conference that should stoke investor confidence in the ad business. Read More...
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Boeing Bet Big on Defense — and Lost
Defense, aerospace, and space giant Boeing (NYSE: BA) scored a long-awaited win on Nov. 16, when the Boeing-built Space Launch System successfully lifted off from Kennedy Space Center on a long, looping trip out past the moon and back. The space mission, dubbed Artemis 1, won’t wrap up until the spacecraft it launched — Lockheed Martin’s Orion — returns to Earth on Dec. 11. Just halfway through the mission, though, Artemis 1 scored a PR success for NASA and for Boeing, snapping a photo from its greatest distance — a quarter million miles from Earth — that space fans are calling “iconic.”
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